A year ago we wrote to the BBC to ask them to explain their reasons behind the shocking advertising of Tennent’s lager during “Sportscene”. These Scottish Cup highlights were turned into a promotional event for Tennent’s on BBC Scotland (as has subsequent coverage of the Scottish Cup).
On studying the BBC’s coverage of the Scottish Cup on 7/2/04, not a lot has changed in a year, but at least they have changed the “cup” graphic, which used to sport the Tennent’s logo, but is now just a graphic of the cup itself.
The head of BBC Scotland’s Office of Public Policy gave us a frank explanation. The use of “Tennent’s” by BBC Scotland commentators before references to the Scottish cup is a “contractural requirement”. This is also the case regarding interview positions in front of a wall of Tennent’s logos.
The Westminster Government’s Department for Culture, Media and Sport told us that the BBC may not receive payment for advertising without the Secretary of State’s approval, but that the BBC believes that reference to branded products may be made “from time to time” to reflect the “real world” and must not be promotional in nature. Read the whole story (so far!)...